Elizabeth Lafontaine is the Chief Retail Analyst at Retail Leader Pro, an EnsembleIQ brand. Backed by nearly a decade of retail experience, she uncovers emerging trends in consumer behavior to help retailers and brands tap into new insights and create winning strategies in the ever-evolving world of commerce. Her analyses and commentary help businesses deepen their industry knowledge while also identifying ways to win with an ever-evolving consumer.

Lafontaine’s previous experience in the broader retail industry included roles at The NPD Group, Stein Mart and Macy’s. She helped to develop and grow NPD’s thought leadership offering, and most recently served as an industry analyst for its Juvenile Products, Toys and Entertainment division.