Beth Brickel is Vice-president, research at EnsembleIQ. Beth brings 20 years of market and customer research experience to EnsembleIQ and holds a Masters of Marketing Research (MMR) degree from Southern Illinois University. Her industry experience encompasses CPG, Retail, Restaurant, Healthcare, Education, Media and Nonprofits/Foundations. A RIVA-trained moderator, Beth has conducted interviews, focus groups, online discussion groups, ethnographies, and shop-alongs with hundreds of individuals across both B2B and B2C studies.