One is a startup in Houston, Texas, that was borne from the need for nutritious food access during the pandemic. Another is a nearly century-old family business in Milwaukee, Wisconsin that has a loyal following for its local assortments, fresh offering and creative take on merchandising. Both District Market Green Grocer and Sendik's Food Market also recognize the important role that technology plays now and the future and have deployed different tools to improve efficiencies and engage with consumers and their employees. Learn how Robert Thomas, founder and owner of District Market Green Grocer, and Joe Wood, chief marketing officer at Sendik's, navigate challenges and pursue new opportunities and growth through partnerships and a shared spirit of tenacity.