The store experience has not changed dramatically over the past 30 years, yet the adoption of technology in-store and online is accelerating. How will the convergence of the physical and digital worlds impact the future of the grocery store and what do consumers think about in-store technology? Multicultural retail trailblazer Sedano’s; Vestcom, the leader in shelf-edge execution; and Wynshop, the pioneer in e-commerce grocery solutions, will share insights around the future of a hybrid store environment. From electronic shelf label (ESL) implementation, to integration of in-store digital displays, to a connected digital/physical storefront, dive into the many considerations that will determine a successful outcome, including a preview of Vestcom’s latest research on shopper reactions to in-store technology.