Will Costello is a Master Sommelier by the American Chapter of the Court of Master Sommeliers. Costello was named one of Wine & Spirits Magazine’s “Top New Sommeliers” and has competed in numerous national and international competitions as both a judge and competitor.
As the Managing Director of Business Development for Preferabli, Will is involved in a wide range of activities which support the growth of this exciting software. His experience in both business and technology cover nearly 20 years in the areas of hospitality, adult beverage supply and international sales.

Preferabli is the leading B2B2C product discovery and recommendation software for wine, spirits and food, including specialty and grocery retail, hospitality, travel, distribution and consumer platforms. Preferabli licenses software to help the industry market and sell to individual taste preferences in the way a human expert would – at scale – across web, mobile and GenAI.

Preferabli software uses a novel form of machine learning that was built by PhDs in physiology and applied mathematics, and the largest group of Masters of Wine and Master Sommeliers in the world. The Preferabli database is the most comprehensive in the industry, with hundreds of characteristics for millions of products. Preferabli has users in over 70 countries.

Will is married to Yvette and lives with their son Liam and 2 dogs in Las Vegas, NV. He has climbed some of the highest mountains in the world including Mt. Kilimanjaro, Mt. Denali, and Mt. Aconcagua.