Kathryn oversees Hy-Vee’s industry-leading retail media network RedMedia. In this role, she helps advise brand partners on how to maximize their marketing investments while delivering measurable results and valuable consumer insights. RedMedia is a full-scale retail media network that directly connects brands to consumers using data touchpoints and marketing channels powered by exclusive first-party data.

Prior to joining Hy-Vee, Kathryn spent nearly 19 years of her career at DICK’S Sporting Goods. In her most recent role, she served as vice president of media/GM retail media and successfully launched and scaled a retail media network for the retailer. From 2017 to 2021, Kathryn served as the senior director of marketing planning and operations with the critical role of managing all facets of outbound and in-store marketing. Earlier in Kathryn’s career, she served in the following capacities at DICK’S: director of marketing financial planning, manager of marketing finance, senior analyst and marketing accounting analyst.

Kathryn is passionate about all things media and has a proven track record of optimizing ROI on spend. With a keen eye and strategic mindset, she drives impactful results in the dynamic retail media landscape.