Full Name
Michael Halverson
Job Title
Principal Product Manager
Company Name
Albertsons Media Collective
Speaker Bio
Michael Halverson leads part of product innovation at Albertsons Media Collective, the retail media arm of Albertsons Companies. With over a decade of experience in adtech product and operations, he develops internal and external partnerships to create innovative ad products that are changing the retail media landscape.
In the last year, Mike spearheaded partnership pilots with Kargo Commerce, an omni-channel advertising platform specializing in high impact creative, and YouTube to pilot replacing print circular ads with dynamic social media ad campaigns. Additionally, Mike leads growth driving initiatives around push notification and fuel screen advertising.
Prior to joining Albertsons Media Collective in the Fall of 2022, Mike built retail media products at Kargo and Quotient where he created successful partnerships with large retailers like Kroger, Walmart and Dollar General and ad platforms like Meta, Pinterest, Google, Snap and TikTok. His efforts lead to lasting, scalable solutions for brand and circular media.
Mike holds a degree in economics from the University of Utah and was named a “Rising Star in Adtech” by Business Insider.
In the last year, Mike spearheaded partnership pilots with Kargo Commerce, an omni-channel advertising platform specializing in high impact creative, and YouTube to pilot replacing print circular ads with dynamic social media ad campaigns. Additionally, Mike leads growth driving initiatives around push notification and fuel screen advertising.
Prior to joining Albertsons Media Collective in the Fall of 2022, Mike built retail media products at Kargo and Quotient where he created successful partnerships with large retailers like Kroger, Walmart and Dollar General and ad platforms like Meta, Pinterest, Google, Snap and TikTok. His efforts lead to lasting, scalable solutions for brand and circular media.
Mike holds a degree in economics from the University of Utah and was named a “Rising Star in Adtech” by Business Insider.
Speaking At
![Michael Halverson](https://assets.swoogo.com/uploads/full/3992641-6659e48e5707f.png)