As grocery retail evolves, customer experience has become a key differentiator. This session explores the latest trends transforming how shoppers engage with grocery brands. Topics include the rise of seamless omnichannel experiences, the impact of AI and personalization on customer journeys, and the increasing demand for convenience-driven solutions like curbside pickup and delivery. Learn how grocery retailers are enhancing in-store experiences with technology, prioritizing sustainability, and building stronger connections with diverse consumer segments. Gain insights into emerging best practices that meet evolving shopper expectations and create lasting loyalty in a highly competitive landscape.