Jim Norred is the Chief Commercial Officer (CCO) for North America at VusionGroup, a global leader in digitalization solutions for commerce. Appointed in September 2024, Jim brings over 30 years of experience in retail, consumer packaged goods (CPG), and technology.

Before joining VusionGroup, Jim held several key positions, including General Manager for Retail, CPG, and Gaming, and Chief Customer Officer at Microsoft, where he played a pivotal role in guiding retailers through their AI transformation journeys. He also served as President of Crossmark, one of the largest sales and marketing service providers to retail and consumer goods companies in North America.

Jim is known for his expertise in sales leadership, strategic partnerships, and organizational design. His track record includes scaling global sales teams, managing large retail clients, and collaborating with developer teams to solve real-world problems. At VusionGroup, he focuses on driving revenue growth and market leadership, helping retailers and CPGs leverage digital platforms and experiences to enhance their strategies and operations.