Sarah Rivers is the Senior Director, Connected Commerce at IGA, where she leverages over three decades of experience in the grocery industry. With a robust background in traditional advertising, Sarah transitioned her focus to digital marketing and e-commerce in 2014, bringing innovative strategies to independent retailers. She has a keen understanding of the evolving retail landscape and is dedicated to helping grocers thrive in the digital age.

Throughout her career, she has been instrumental in crafting effective advertising and marketing plans that drive growth and customer engagement. Her expertise spans a wide range of areas, including digital strategy, digital advertising, ecommerce, loyalty, customer experience, market analysis, and retail media. Sarah specializes in helping retailers transform their marketing approaches from traditional methods to comprehensive digital strategies, ensuring they remain competitive in an increasingly digital marketplace.

Sarah holds a marketing degree from the University of Oregon and is a member of the Women's Grocers Association (WGA). She and her husband Dane, live outside of Portland, Oregon, and have two children and one grandson (it’s the best!) and one awful, but cute, dog.