Donna Zambo is vice president and chief marketing officer for Allegiance Retail Services. Donna is charged with oversight of IT, advertising and loyalty marketing, digital commerce and retail innovation, and analytics. Donna has a passion for the consumer and is driven to arm the Allegiance members with the best-in-class technologies, marketing tools and insights. Donna holds various leadership positions in the grocery industry including the Board of Directors for Women’s Grocers of America, Chairperson for FMI Technology Executive Committee and Vice Chairperson for New Jersey Food Council eCommerce Committee.