Full Name
Ron Lutz
Job Title
Global Chief Commercial Officer
Company Name
SPAR
Speaker Bio
Ron leads SPAR’s global business development, branding and marketing.

Ron has built a 35-year executive career guiding Fortune 100 companies and private organizations in the retail customer experience space. Focused on transformational growth, business solution strategies, brand and market expansion. Throughout his career Ron has held executive roles in the areas of business development, experience design, strategic growth, marketing, omni-channel deployment, international expansion, and acquisitions. He has a track record of developing solutions from strategy to execution delivering increased customer engagement, trusted relationships, and improved profitability.

Prior to joining SPAR, Ron was an International retail consultant working with organizations in Japan developing customer experience strategies. Previously, he served as the Chief Client Officer at Miller Zell, a leading retail services and print solutions company; responsible for business development, marketing, digital solutions, and project management. Earlier in his career, Ron served as a Vice President with Lowe’s Companies, where he led the deployment of an omni-channel customer experience solution across 2,000+ North American retail store locations. In addition, he had responsibility building an enterprise field project execution model, leading new store openings, and store renovations across US, Canada, and Mexico.

Ron has been published in numerous industry media platforms and has enjoyed the opportunity to provide insights as an International speaker. He currently serves on several industry, academic, and non-profit boards.

When out of the office, he is an avid reader, enjoys golf, a wine enthusiast, and a proud grandfather of 6 terrific children.
Ron Lutz