For decades, grocers have built strong relationships with customers through a personal approach that includes strong customer service, convenient locations, and community connections. However, the post-pandemic rise of Mass Retailers and persistent cross-shopping behavior have revealed a shift in consumer drivers away from personal relationships, toward value and convenience above all else. This interactive workshop demonstrates how grocers can keep up with changing consumer behavior through targeted promotions (value) that match a customer’s interest and purchase cycle (convenience). What we’re talking about here is contextualized commerce, in which each customer receives the right offer, at the right time, at the right price — all aligned to their individual preferences and shopping habits. By harnessing the power of machine learning, grocers can unify their customer data to programmatically deliver one-to-one communications that resonate, creating a connected commerce experience that competitors can’t match. Join us to learn why this level of deep personalization is the operational driver for growth — boosting active users, increasing average order values, and ultimately expanding your market share — that grocers need right now.