As Chief Growth Officer, Mark Fairhurst spearheads efforts to drive revenue acceleration, achieve profitable growth, expand market share, and increase Mercatus brand affinity.
The CGO is accountable for establishing long-term and short-term strategic growth initiatives, including building, and managing a healthy pipeline of prospects and opportunities, generated through the effective use of sales and marketing resources, and the conversion of those opportunities into recurring revenue streams for the company. Fairhurst is responsible for managing our marketing and sales functions and plays a pivotal role in building a customer-centric organization. Just as important, Fairhurst strives to enable, motivate, and inspire people across the organization by communicating a compelling direction and purpose. Prior to Mercatus, Fairhurst held senior marketing positions at leading business software companies including GS1, Solera and Intelex.